What Is Search Engine Optimization?
Search Engine Optimization (SEO) is used in all aspects of web marketing. You need to understand as much as you can about how SEO works in order to get the proper marketing of your website online.
When you use SEO in all of your content – both text and visual, you can draw more traffic to your site. In order to understand how to use SEO, you need to know why people use this type of marketing and rely on it so heavily in order to get the desired traffic to their website. SEO is what gets a website noticed in search engines.
So what exactly is SEO? This sets up your text, photos and videos so that they are easy to find when someone is searching for them using the various search engines online. While it is often said that Google relies more on SEO content than Yahoo, which relies more on link building, the truth of the matter is that in order for a website to be discovered online, it must come up in the search engine.
You need to know which keywords will work for your website. These are the words or phrases that people will put into the search engine bars to receive the search engine results pages. Many people today are putting longer phrases into search engines to narrow down their search.
There are tools that the website owner can use to investigate the best keywords for their website, based on what they sell and what words potential customers are likely to plug into the search bars that will lead them to the site. In order to succeed at this, a website owner must not only know the concept of SEO, but also much about the target market, which is those who are most likely to purchase the products on the website.
Once your site is search engine optimized, you can expect to get more traffic to your site from the search engines. People who may be interested in your site will find it easier if your website is search engine optimized. Most people use search engines to find what they are looking for when they go online. By having your website optimized and easy to find in the search engine results pages, you can attract more traffic to your website through the search engines.
There are many internet marketing companies that will help you get your website search engine optimized and keep it that way. Some of the methods that they use to optimize a website include the following:
- Article marketing
- Press Releases
- Video ads
- Google ads
All of these can be optimized in order to incorporate keywords that will make the website appear in the search engine results pages or, in the case of Google ads, land them on pages where they are most likely to find people who will be interested in your website. The entire purpose of making a website search engine optimized is to make it easier for potential clients or customers to visit your site.
One way that you can naturally build up your rankings in the search engine is to properly implement SEO in all of the text that is committed to your website. You want to be sure not to use keyword stuffing, which is when you have too much keyword density in your text. You should have 2-3% keyword density for your text.
Some of the basic principles of using SEO in text are as follows:
- Use it in the title of the text, preferably in the first few words;
- Use it in the first sentence of the text;
- Use it in the last sentence of the first paragraph of the text;
- Use it once in the body of the text per 500 words;
- Use it in the last sentence of the text.
Using Longtail Keywords
When the internet first began, it was possible to just put in a few keywords to find a site online that had what you were looking for when you were using the search engines. Things have changed dramatically since the inception of the internet in that there are millions upon millions of websites for just about any type of product. Needless to say, it makes it all the more difficult for those who are looking for what you have to sell to find you in search engines.
Many people who are searching for something online realize this as well. They know not to put in a keyword such as “shoes” into the search engine search bar because they will get millions of results pages. They know that they have to narrow down their search by typing in a phrase into the system.
A phrase can be considered a longtail keyword. Long tail keywords are those that are more of a direct phrase that can be used in your online marketing and will pop up in the search engines for those who are using that particular phrase to search for something online.
In order to use long-tailed keywords effectively in your SEO, you have to have an idea of how those who are most likely to want to buy your product will search for it online. What type of words will they use in their search? You can find this out through Google analytics or you can figure it out for yourself. You should make sure that the long tail keywords that you are planning to use for your articles, blogs and press releases are what others are more than likely to use when they are performing a search online for products or services from your website.
Long tail keywords can make a big difference when you are trying to get your website noticed online. You should incorporate the long tail keyword just as you would a regular keyword into your text as well as any marketing that you do for your site. You will find that you get much better results by using longtail keywords for marketing than you would with short keywords used for marketing.
SEO In Photos
When people go online, they want more than just text, they want to see photos. In some cases, people can find your website by doing a photo search instead of a text search. It is sometimes easier to find what you are looking for if you use photos instead of text during your search. Most search engine toolbars have the option for the user to search by photos.
All of the photos on your website should be tagged with search engine optimized keywords. It is important that all of your photos are tagged so that those who are searching for what you are promoting by way of a photo search can find it.
Blogging With SEO Marketing
One of the easiest ways that you can promote your website for free with SEO content and links is to use blogging. Most websites today have blogs that are connected to them. These blogs are the easiest way to update the site so that it stays current in the search engines.
Search engines are not only looking for keyword rich content when they send out their search engine bots for search engine ranking, but also constant content. The content on your website should not get stale. This can end up costing you ranking in the search engines and also end up costing you sales.
If you have a website that has been carefully constructed and want to make sure that it is updated without having to re-do the website all of the time, the best way to do so is to use a blog.
By changing your blog on a weekly basis, you can keep your website up to date. This will continue to keep it ranking high in the search engine rankings. You will also be adding links that will boost it in the search engines as well.