5 things that will boost your online sales starting today
Got a product or range of products that aren’t selling as fast as you would like them to?
Selling online is an art and a science, and the smallest changes can therefore have profound effects on your success. In this report, you will discover five strategies that will drastically boost your sales – all in less than 7 days.
1. Redesign Your Site With Psychology in Mind
If you were a manager of a store like Tesco Express or the Co-Op, then one of the biggest aspects of your job would be to make sure that you organized the stock and the layout of the store in general in a way that was highly conducive to sales and that would encourage people to discover your products and offers and to buy, buy, buy. And it would be your job meanwhile to ensure that the products they bought were the right ones – the ones that you had large quantities of or the ones that you got the most profit for. You would be constantly moving things around, trying different combinations and layouts, and seeing what worked best for your profits.
Well if you run a website that has a web store, or if you are in the process of building a web store, then things are no different. It’s still your job to make sure that your products are going to sell as best as possible and to apply a little thought to even the smallest details of your store.
- Avoid distractions
- Use contrast
- Think colour
2. Make Them Work For It
You might think that making someone work to get to your buy button would be a bad move as it would put them off, but actually, in some cases, it can be very useful. The other reason those landing pages work so well for instance is because they force the viewer to scroll down for ages, at which point they feel like they’ve committed to buying.
Meanwhile, if you have something that everyone is looking for and you know people want, then hiding it somewhere on the site can be a great way to make them look at the other offers you have. Consider your best deals as ‘bait’ and you can then tempt them to buy more.
You can even make your product seem more “exclusive” by creating certain conditions that exclude members or make them take more actions. For example, you may sell an item only to members of your exclusive Facebook group!
POS stands for Point of Sale, which is the point at which the customer gets out their credit card to buy. On your website that’s wherever they enter their details and this is the perfect opportunity to offer them something else to add to their order. That way you can offer them the option to increase their purchase incrementally (which never seems like much) and you can do it when you have already gotten past the ‘barrier to sale’ which is the effort involved in committing to buy. They already have their card in their hand… so why not add a gift wrap? Or a small token if it means they can combine postage?
This is highly effective because it lets you slightly increase the amount the person is spending with you once they have already committed to buying. Getting out the wallet and deciding to buy is a huge “barrier to sale.” Once your customers are at the checkout then, you’ve done the “hard part.” There is no reason not to try and increase the value of their purchase.
4. Collect Serious Data
If you run an online business, then collecting data is one of the most important aspects of it and is something you need to prioritise as a crucial element. Failure to recognise the importance of collecting data about your customers, your products, the market and more can lead to your missing out on some seriously big opportunities and even cause you to barrel headlong into some serious mistakes.
- Who’s Buying?
- Who’s looking?
- What is selling?
5. Use More Persuasive Sales Copy
When you get a professional website design as a company this is an important investment for your business. The idea is that you are creating basically a virtual advert that anyone can find in order to get more information about your company and to learn about your service. At the same time, your web page design will be created in such a way often that they can order your services or products online and in this sense, it then becomes a virtual shop too – or at the very least a portal to your services and more information.
This requires a good and professional website design that is easy and intuitive to navigate, that is pleasant on the eyes and reflective of your business and that will grab the attention of viewers and not let go.
That’s not all this is dependent on though. It’s also of course dependent on your business being good – of your offering good services at a good price and of your clever strategies to pique people’s interest. And then it’s reliant on the content and your marketing spiel…
Your web designer will handle your website design in terms of programming and graphic design. They might even handle some SEO for you. However, for the most part, the actual copy and content will be up to you – the writing that greets your customers when they find your page and the writing that sells your products or describes your company. This is up to you and you need to make sure that you design it to be as effective as possible.
In other words, unless you hire professional copywriting, it’s up to you still to sell the product through the medium of the internet where people have little patience and little time for anything that can be quite tricky. So how do you go about writing content that will grab people and draw them in?
Rule number one is to grab their attention right away. This is always important, but in the case of the internet where we are used to short snippets of information it’s paramount. State simply and boldly at the head of each sentence what it is that your company provides and if you’re marketing a product likewise state right away what it is that it does. Don’t open up with a fun quip or rhyme – state simply ‘this device will wake you up on time every morning’ or ‘we design the very best logos and brands for companies’.
Once you’ve hit them with the facts, it’s then important to start to let them know in detail why yours is the best. Don’t be afraid of a little hyperbole, but also be sure to create a narrative that involves the reader and draws them in.
People like stories – which is why many sales pitches online tell of the author’s success or describe what life is like with the product. At the same time people like to be engaged directly so use the word ‘you’ a lot and ask rhetorical questions. ‘Do you like paying too much for your car insurance?’.
There’s much more to writing a good sales pitch, but this will get you started on the right lines – and combined with good web design it will convert the visitors to your site into paying customers with the best possible efficiency.
With these five changes, you’ll have highly optimized your sales process and can expect to see a huge uptick in sales. Enjoy!